The Material Review

Issue 014: Levi's Struggles, A Shift in Athlete Brand Deals, Custom-Made Clothing, Live Album Deep Dive and Grill Essentials.

Michael Williams

and

Taylor Stacey

Jul 20, 2024

IN THE LOOP

Stories worth reading. Stop indexing the entire internet.

Even as denim has its moment, Levi’s finds itself trying to catch up

“Head-to-toe denim has become fashionable among young consumers, but the trend hasn’t done much for the company synonymous with blue jeans.” [WaPo]

Why Identify A Watch After an Assassination Attempt?

“Hours after the assassination attempt on President Trump, the Instagram account Watches of Espionage posted an ID of a Secret Service agent's timepiece…Here, the anonymous person behind the account explains their thinking behind the viral moment—and why they believe watches have a place in political discourse.” [GQ]

Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.

“Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.” [BoF]

Making a case for custom-made clothing

“In an era of fast fashion and instant gratification, is there an audience for jackets that take 50 hours to make and six weeks to deliver? Atelier Saman Amel is betting big on it.” [Vogue Business]