Stories worth reading. Stop indexing the internet.
How’s a Small, Made-in-the-USA Company to Survive These Days?
“Brands like Youer manufacture their gear exclusively in the United States for environmental, ethical, and practical reasons. Will that be enough in the face of rising costs and potential new tariffs?” [Outside]
Does a 50-something need to be brand aware?
“There’s something deeply undignified about a man of a certain age wandering around in labelled streetwear” [FT]
Head games, Part 1
“The stories behind our niche baseball caps” [One Thing]
In Santa Fe, Native American Jewelry Has a Showcase
“All year long, makers sell their creations on the portal at the historic Palace of the Governors.” [NYT]
I Watched Red Wing Boots Become a Meme. It's Time to Lace 'Em Up Again
“The legendary American-made shoes were a hallmark of menswear's lumbersexual moment, but they've always been impervious to wherever the trend cycle heads next.” [GQ]
Patrick Mahomes and the secrets of the Dad Bod: What we get wrong about athleticism
A shortlist of things we’ve got our eye on.
Viberg Navvy Boot - Black Waxy Commander
Older Brother Rugby Raglan
Archie Post Pant
Golden Bear Stockton Jacket
TDR Flight Shirt
Listening Room
Simple Wood Good Storage System
King Kennedy Rug
Pro-Ject Debut Carbon EVO Turntable
JBL L100 Classic MkII
Pharoah Sanders - Karma
Alex Mill x OMNIGOD
Miller Jacket
Frontier Jacket
Relaxed Straight
Utility Shirt
Always loved those JBLs.
The raglan rugby goes so hard