The Material Review
www.thematerialreview.com
The Material Review
Issue 026: Tennis and the Curse of Popularity, How Costco Has Changed Shopping, The 10 Best Tailors in NYC, Oasis Returns and an Instagram Deep Dive.
Stories worth reading. Stop indexing the internet.
I Wish Tennis Wasn’t So Cool
“Between the US Open, Challengers, and an endless stream of fashion collaborations, it feels like the whole world is rallying behind the sport and style of tennis. But, as GQ's Noah Johnson argues, sometimes popularity is a curse.” [GQ]
How Costco Hacked the American Shopping Psyche
“More than 100 million people visit the retailer for their groceries — and gas and TVs and gold bars and pet coffins — but saving money may not be the only motive.” [NYT]
Did You Even Go to the U.S. Open if You Didn’t Get a Hat?
“The symbol of the tennis tournament — in Queens and beyond — is a simple cap with a logo and the year. The older the better.” [NYT]
The 10 Best Tailors in NYC
What’s the story? Oasis glory
The band’s getting back together. But what does it all mean? [FT]
A shortlist of things we’ve got our eye on.
Another Aspect Another Shirt 2.1
Birkenstock Tokio
Fauves Ranch Pant
Matchplay Classic Sports Socks
Tough Traveler DT Carry On
Instagram