The Material Review

Issue 107: Making Watches in America, A Vanished Fisherman’s Paradise, Luxury Enters Its J. Crew Era, Kirkland Signature, Logging in to Everything, Against Sunscreen Absolutism and Some Links.

Stories worth reading. Stop indexing the internet.

Why Is It So Hard to Make Great Watches in America?

“The new timepiece from Chicago’s Cornell Watch Company will test how much collectors actually care about investing in domestic watchmaking.” [GQ]

Journey to a Vanished Fisherman’s Paradise

[LIFE]

The New Normal: Luxury Enters Its J. Crew Era

“Notes on nostalgia, prep, Obama-era #Hope aesthetics, and sincerity.” [Add 2 Cart]

The Pants Cost $20. They Explain $86 Billion of Costco Sales.

“Kirkland Signature is now bigger than some of the world’s biggest companies—and it has become essential to Costco’s business” [WSJ]

Stop making me log in to everything

“The internet now happens behind closed doors.” [Embedded]

Against Sunscreen Absolutism

“Moderate sun exposure can be good for you. Why won’t American experts acknowledge that?” [The Atlantic]

A shortlist of things we’ve got our eye on.

Gs/tp Hand Wound Black-out Cherry Pie Watch

Turriff C-02 Anatomical Outdoor Trail Shoe

Kobo Libra Colour

WARENFAUS - BONZER POCKET IN LAMP BLACK

Loyal Stricklin Amos Chore Coat

Vintage BULA Skiing Long Bill Strapback Hat

List of cognitive biases

Propstore

Turbulence: One of the great unsolved mysteries of physics

Readhero

Ween - Roses are Free - Live from Bonnaroo 2002

Classifieds

Welcome to our weekly “Classifieds” section of the newsletter. The idea is to find an easy way to promote things happening in our ecosystem. Think of this space to promote your eBay shop, event, newsletter, app, book, tool or your personal brand (if you must). Drop us a line if you’re interested in buying an item in an upcoming issue. Price: $200 for four ads. Maximum 280 character per ad.

---

📺 How Long Gone LIVE Stream

Jul 18, 5:00 PM PDT. Exclusively on Veeps.

Chris Black & Jason Stewart are live streaming The How Long Gone Guide To Life show on July 18th at Turf Club in St. Paul Minnesota.

---

🚘 ☕ Buck Mason Presents: Dirty Cars Black Coffee

Saturday, July 19. 7AM-12PM. 486 Broadway New York, NY 10013

NYC — Swing by to celebrate our new SoHo location with a morning of classic cars and great company. Black coffee on the house until 8AM.