The Material Review
Issue 107: Making Watches in America, A Vanished Fisherman’s Paradise, Luxury Enters Its J. Crew Era, Kirkland Signature, Logging in to Everything, Against Sunscreen Absolutism and Some Links.
Stories worth reading. Stop indexing the internet.
Why Is It So Hard to Make Great Watches in America?
“The new timepiece from Chicago’s Cornell Watch Company will test how much collectors actually care about investing in domestic watchmaking.” [GQ]
Journey to a Vanished Fisherman’s Paradise
[LIFE]
The New Normal: Luxury Enters Its J. Crew Era
“Notes on nostalgia, prep, Obama-era #Hope aesthetics, and sincerity.” [Add 2 Cart]
The Pants Cost $20. They Explain $86 Billion of Costco Sales.
“Kirkland Signature is now bigger than some of the world’s biggest companies—and it has become essential to Costco’s business” [WSJ]
Stop making me log in to everything
“The internet now happens behind closed doors.” [Embedded]
Against Sunscreen Absolutism
“Moderate sun exposure can be good for you. Why won’t American experts acknowledge that?” [The Atlantic]
This is the second time in one week that I’ve seen a menswear Substack mention/recommend an anatomical (aka barefoot) shoe. Are they the next bubbling trend? I exclusively wear barefoot shoes so I’m here for it.